Angel investing is a known term in the world of investments. Startups and early stage companies in need of funds usually try to approach these angels who make investments in exchange for stocks of the company. A number of popular names, such as WhatsApp, Uber, and Facebook have encouraged the angel investors to come forward and invest in startups with an aim of making huge returns.
The Shift in Focus Toward Female Entrepreneurs?
So, what do angel investors really look for? It is mostly the commitment, quality, integrity, and passion of the brains behind those startups that these investors care about. Last year, an angel investor and CEO of photo editing software PicMonkey, Jonathan Sposato, made an announcement that he’ll only invest in startups that have one or more female founders in it. He said that female entrepreneurs face a tough time getting traction, whether it’s about raising money, sharing their ideas, or even recruiting. He further said that you cannot just ignore these issues; you have to act as a catalyst if you are passionate about it. Sposato was of the opinion that this problem arises, because investors tend to back those startups that are similar to other successful firms they funded before, and most of those companies are led by men.
Male Entrepreneurs Securing More Investments
According to a recent research by the Women’s Business Council and Deloitte, it was identified that the proportion of women entrepreneur fell in 2014 despite a large number of registrations by new companies. Lack of female angel investors is also a contributing factor as most of the angel investments are still controlled by men. In a study of 220 UK startups by Startup DNA, it was revealed that male founders are 59 percent more likely to secure investments than females.
Angel Investing – Tides are Changing
However, the tides are changing. In a report issued by the UK Business Angels Association and the Center for Entrepreneurs, women now represent one in seven angel investors in the UK, which is twice as much as it was observed in 2008. Similarly, in the U.S., the number of female investors has increased from 20,000 in 2005 to around 60,000 in 2014.
More opportunities are being created for women and its source is the ever growing awareness among angel investors about the fact that startups with female founders are good investments. Moreover, women are also becoming aware of their potential to be a successful entrepreneur, whereby, they no more have to clean other people’s mess and can instead focus on materializing their own goals. Jeffery E. Sohl, director of the Center for Venture Research, said that while a percentage is still low, a large number of women-led organizations are getting angel funds. He is hopeful that this trend will continue to grow, as more women are getting degrees in engineering, technology, and science.
A senior fellow at the Kauffman Foundation and Founder of Next Wave Ventures, Alicia Robb, gave credit to the women entrepreneur role models who are paving a way for other women and showing how they overcame the obstacles despite the challenges. In 2015, 29 percent of the entrepreneurs, who sought funding, were women and 24 percent of the angel backed companies had female founders. According to a report by the BMO Wealth Institute, 51 percent of the personal wealth, U$S 14 trillion, in the United States are currently controlled by women and the amount is expected to rise up to $22 trillion by 2020.
Although, angel investing has always been dominated by male investors, the media has begun to play its part. For example, TV shows, such as Shark Tank, are familiarizing women with angel investing. Robb also said that angel groups have put in a lot of effort to reach and engage women. One example is Astia and Golden Seeds. They are focused on connecting investors to invest in startups with female founders. During the last five years, different organizations, including Pipeline Angels, 37 Angels and Female Funders have also joined them, and it has expanded from 21 cities in 2015 to 33 cities in 2016.